concept, creative direction
Amazon Web Services had never executed a consistent campaign. The marketing team asked us to change that by encouraging businesses to make "data-driven decisions" using AWS.

With intense timelines and a scrappy team scattered across four states and clients in two countries, we built a messaging hierarchy, found a concept with legs, a design with juice, and a voice that rang true.

In under six weeks, my team of one project manager, one content strategist, a copywriter, and an art director managed to create and deliver 40+ deliverables to an ecstatic client.