McDonald's
interactive ads with downloadable assets
Even those who wouldn't dare admit to dining at McDonald's for lunch or dinner will confess to the occasional tryst with Mickey D's breakfast.

That's why McDonald's focused a great deal of their messaging on their breakfast menu. After many campaigns, the client said we could "Go ahead and do something dramatic."

So we wondered: How would a rooster wake you up in the digital age? On your phone, of course.