Once Upon A Time
concept, copy, user experience
ABC had a hit with Once Upon A Time. In preparation for the second season, they wanted to create an innovative Facebook game that would push the boundaries of the medium.

After mapping out a scavenger hunt concept, I worked with a team of developers & designers to create a challenge/reward system where fans access exclusive content by completing tasks.

We generated likes, provoked shares, and engaged fans with the two worlds of the show.